Digital Transformation
Charoen Pokphand Group is striving to increase our operational efficiency through technology. Several activities and changes have driven all business units to transform ourselves toward the digital era. Focus training has been provided in order to create benefits from the technology. C.P. Group has a Digital Transformation Committee, which is tasked to define direction, drive the implementation of strategy, make decisions, and initiate collaboration across business units to drive Digital Transformation. This, eventually, will create the utmost benefits for different groups of stakeholders. C.P. Group has six strategies, which are
Charoen Pokphand Group’s digital transformation comprises six main areas:
Examples of digital transformation include:
1. User Experience
We are aiming to integrate technology into customer management to create good user experience, respond to the lifestyle, and requirements. We have been researching, and developing new products and services, such as
MOR DEE APP
AXONS TRACE
TRUE "Living TECH"
OUTDOOR DELIVERY ROBOT
F FARM APP
MAKRO PRO
INTERACTIVE KIOSK
CP FRESH (CHINA)
2. Digital Workplace
In addition to integrating technology to enhance user experience and increase customer satisfaction, C.P. Group is also committed to seamline employees’ works through technology. This also includes building a digital foundation for employees, which allows them to use the new digital knowledge to further develop their work.
CP CONNECT
CPF DIGITAL EXPERIENCE
TRUE VROOM
TDPK CO-WORKING SPACE
CP SEEDING SOCIAL IMPACT
CP Group Digital Transformation Award 2024
3. Automation
C.P. Group is committed to constantly introducing automation, artificial intelligence, electric vehicles, robotics, and new technology into our business activities, including those of business units. These new introductions help increase operational efficiency, food safety, and resources management. Not only that we use technology to enhance user experience, but we also adapt our internal processes to become more efficient.
CPRAM AUTOMATION LINE
CPRAM AUTOMATION LINE
TRUE ROBOTICS
CPF AI “ImRu GPT”
EV DELIVERY
CHIATAI AGRI TECH
QUEUE BUSTER
4. Data Analytic
By incorporating technology from the upstream processes, such as cultivation, to the downstream processes, such as customer service, C.P. Group can integrate data from various stages of the value chain into analysis. This allows for targeted and efficient identification of areas for improvement and process enhancement. For example:
TRUE COMMAND CENTER
INTELLIGENT FARM MANAGEMENT
DIGITAL WARROOM (CHINA)
ENERGY DASHBOARD
5. Next-gen Technology
C.P. Group has studied, developed, and applied Cloud Technology as a standard for advancing the Group’s various technologies, such as service platforms, intelligent robotic systems, and blockchain technology, among others.
TRUE “CLOUD LAB”
AIM TO CLOUD BASE TECH
BLOCKCHAIN (ASCEND BIT)
SUSTAINABLE TECHNOLOGY
6. Cyber Security
By applying technology and digital solutions to customer service and internal process development, C.P. Group places a top priority on investing in cybersecurity systems. This also includes continuously raising cybersecurity awareness among employees, customers, and stakeholders.
CP Innovation Exposition
Encouraging the participation of all employees in creating innovation through the CP Innovation Exposition which is held every two years. For 10 consecutive years, the CP Innovation Exposition has shared knowledge and experience across business groups as well as promoted and honored employees through an innovation contest among all business groups worldwide.
Number of innovations
Number of innovations that received the CHAIRMAN AWARD
Number of participants
The next CP Innovation Exposition will be held in 2023. The project entries are currently being submitted.
