Bangkok, 4 October 2019 – Charoen Pokphand Group (CPG) and True Corporation Plc jointly reiterate their mission to drive the Thai society toward sustainability in collaboration with the Operation Smile (Thailand). On the accession of the World Smile Day, due on the first Friday of each year’s October, the three parties unveil #SmileTogether project with the concept of “Your One Baht Can Bring Smiles to Their Faces”, urging their customers and all Thais to donate only one Baht per person to give the opportunity for kids with cleft lips and palates to have their full smiles. CPG and True are aimed to raise fund from their public to support 1,000 cleft lip and palate operations in 2019, costing 30,000 Baht each.

The campaign will be promoted through various media channels. About 30 million True customers can donate through TrueMove H’s short message system (SMS), convert their 100 True Points into 10 Baht of donation, transfer their donation via TrueMoney Wallet application or transfer money to the Central Embassy branch of Bangkok Bank’s account number/name 009-8-00444-3 Operation Fund Thailand from today up to 31 December 2019. The money raised will be used to fund the free surgeries for a number of children with cleft lips and palates across Thailand to give them their new, happier lives.

Mr. Noppadol Dej-Udom, CPG’s Chief Sustainability Officer and True Corporation’s Vice Chairman of the Executive Committee, said about 2,000 children were born with cleft lips and palates, which affect their child development and overall living quality. A number of children, including those in remote areas and living below the poverty line, can barely afford the costly operations. CPG and True Corporation, which have been partners with Operation Smile Foundation Thailand for decades, see the opportunity to take part in creating beautiful smiles on faces of those children. They pact together to use their potentials to launch the #SmileTogether project today, which is also the World Smile Day due on the first Friday of each year’s October. The concept of “Your One Baht Can Bring Smiles to Their Faces” derives from the initiative to encourage their customers to lend their hands in uplifting people’s quality of living. With their concerted efforts, a mere donation of one Baht can make substantial difference to sufficiently fund operations. CPG and True will raise fund from their public which will support 1,000 cleft lip and palate operations in 2019, costing 30,000 Baht each.

The campaign will be promoted through various media channels promote the project through various media channels in 2019 to raise fund from their public to adequately support 1,000 cleft lip and palate operations, costing 30,000 Baht each. True’s customers can donate through TrueMove H’s short message system (SMS), convert their 100 True Points into 10 Baht of donation, transfer their donation via TrueMoney Wallet application or transfer money to the Central Embassy branch of Bangkok Bank’s account number/name 009-8-00444-3 Operation Fund Thailand from today up to 31 December 2019. The project is in line with CPG’s sustainability strategies, comprising Heart – the determination to do businesses with sustainable heart, Health – to create sustainable society and Home – to move toward sustainable environment. The strategy has so far been included as part of CPG’s business practices.

Mr. Kevin J. Beauvais, Chairman, Operation Smile Thailand, said "Operation Smile’s mission is to offer safe, free of charge corrective surgeries to children and youth born with cleft lip, palate and other facial deformities. Since 1997, we have provided over 13,000 transformative procedures to children here in Thailand. Our vision and mission could not have been carried out without the continuous support from our donors, especially from the Charoen Pokphand Group and True Corporation who have been our long time partners since 2009. Our united commitment to sustainable social development has led us together here today launching the “#SmileTogether” campaign on the World Smile Day. I hope that this exciting campaign will receive kind support from all of you and the community at large, helping us to achieve our goal of bringing smiles to 1,000 children.”

Charoen Phokphand Group and True Corporation have continuously supported Operation Smile Thailand. During 2009-2012, True Group held “Oom Yim” campaign by placing donation box at 89 True Shop branches and raising 2.8 million baht. In 2015, Charoen Phokphand Group and True Corporation donated another 15 million baht as well as expanding donation channels through TrueMoney Wallet, USSD, SMS in 2018-2019, raising 767,910 Baht as well as organizing a space at True Shop and on weloveshopping.com for Operation Smile Thailand to sell merchandises and promote the donation campaign via the group’s media channels. Recently, the group supported long distance telecommunication equipment for provincial hospitals so they could hold VDO Conference with doctors to minimize transportation cost.

Donation channels

1. Send SMS on TrueMove H at 96555

• Type 1 to donate 1 baht
• Type 10 to donate 10 baht
• Type 100 to donate 100 baht

2. Use 100 True points to donate 10 baht
3. Donate through TrueMoney Wallet by scanning QR Code
4. Donate through Operation Smile Thailand 009-8-00444-3 account at Bangkok Bank, Central Embassy branch