• Signing Ceremony for Collaboration on Driving Product Innovation for Sustainability in Consumer Goods and Chemicals
• Kao Thailand celebrates its 60^th anniversary by advancing sustainable innovations aimed at improving hygiene and protection.

Bangkok, September 30, 2024 – Kao Corporation, a leading global manufacturer of consumer goods and chemicals, and Charoen Pokphand Group (CP Group) participated in a signing ceremony for a Memorandum of Understanding (MOU) to advance product innovation for sustainability in the consumer goods and chemical sectors. The collaboration aims to foster a green society for Thai consumers by promoting sustainable business practices and eco-friendly product development.

The signing ceremony for the Memorandum of Understanding (MOU) was led by Mr. Yoshihiro Hasebe, Chairman and CEO of Kao Corporation (Japan), and Mr. Tanit Chearavanont, CEO of Makro Wholesale Business, CP Axtra PCL, representing Charoen Pokphand Group (CP Group). The partnership aims to foster product innovation for a sustainable future. Kao will collaborate with CP to deliver eco-friendly innovations in consumer goods and chemical products, operating under ESG (Environmental, Social, Governance) principles to promote hygiene and consumer protection. This initiative will be rolled out through CP’s retail and wholesale businesses, including the “7-Eleven” convenience stores, “Lotus’s” retail outlets, and “Makro” wholesale stores. The collaboration between these two global companies combines their expertise towards a shared goal of building a sustainable green society. The event was attended by Mr. Yuji Shimizu, Chairman of Kao Industrial (Thailand) Co., Ltd., and executives from CP Group.

Mr. Yoshihiro Hasebe, Chairman and CEO of Kao Corporation, stated, "This partnership between two leading global companies marks a significant step toward achieving Kao's mission of 'protecting future lives' by offering innovative solutions and becoming a sustainable organization. Kao's mid-term management plan, 'K27,' focuses on building a global business, with sustainability (ESG) at its core through our 'Kirei Lifestyle' approach. This strategy aims to promote a beautiful and fulfilling life for our consumers, both inside and out, every day. For over 60 years, Kao Industrial (Thailand) Co., Ltd. has stood alongside the Thai people, and we remain committed to developing innovative products that enhance quality of life and create a lasting positive impact on society."

Mr. Soopakij Chearavanont, Chairman of Charoen Pokphand Group, expressed that CP Group is honored and proud to partner with Kao, a global leader from Japan, in driving sustainability innovation in Thailand. This collaboration focuses on developing consumer goods and chemical products that align with sustainability goals, reflecting CP Group’s commitment to creating products that not only enhance consumers’ quality of life but also positively impact the environment and society. CP Group is confident that this global partnership will bring significant benefits to the people of Thailand and the country as a whole.

Mr. Tanit Chearavanont, CEO of Makro Wholesale Business, CP Axtra PCL, who represented Charoen Pokphand Group in the signing, added that this collaboration with Kao is a crucial opportunity for CP Group, which recognizes the increasing demand from consumers for environmentally friendly products. By integrating Kao's innovative products, the partnership aims to develop solutions that minimize environmental impact, reduce waste, and align with the priorities of many countries worldwide. CP Group is committed to expanding access for Thai consumers to safe and eco-friendly products through its extensive retail and wholesale networks, including 7-Eleven, Lotus’s, and Makro. This partnership not only elevates the consumer goods and chemical sectors but also supports the long-term goal of creating a sustainable future for Thai society.

Memorandum of Understanding (MOU)

• Jointly develop consumer goods products under Charoen Pokphand Group's (CP Group) house brand using innovations from Kao Corporation, with a focus on sustainability, for exclusive distribution within the CP Group’s retail network.
• Import eco-friendly products from Kao Corporation for exclusive sale in CP Group’s retail chains.
• Collaborate to address societal challenges and develop products for industries related to CP Group’s business, leveraging the expertise of both companies.
• Expand opportunities for collaboration in the chemical business sector.
• Work together on the design and development of shelf-ready packaging and pallets for exclusive distribution under the “Club Model” concept at all Makro and Lotus’s stores, under CP Axtra.

Kao’s 60^th Anniversary Exhibition ‘Saving Future Smiles’

In celebration of Kao Thailand’s 60^th anniversary, the company is hosting the “Kao 60 Years: Saving Future Smiles” exhibition to commemorate its six decades of commitment to the Thai people. Continuing its mission to "promote hygiene and spread smiles to Thai consumers," Kao is showcasing 11 key brands that focus on health and hygiene protection, including Attack, Haiter^®, Magiclean, Biore, Curél, Jergens, Liese, FASIO, MegRhythm, Laurier, and Merries. These brands have been integral to daily life and have stood alongside consumers for many years. The exhibition is open to the public free of charge from now until October 5, 2024, at Samyan Mitrtown shopping center, G floor, from 12:00 PM to 8:00 PM.