Charoen Pokphand Group Co., Ltd.
A step for CHANGE - Empowering value of Agricultural Products Supply Chain in Nan

In Nan, farmers have faced challenges in overproducing seasonal crops, which happen every year. The root cause of this is that farmers can only produce low-quality products, which means their products are disabled from entering the markets. Farmers have to sell their products at a lower price range as they couldn't be qualified and reach the standard to enter high-value markets. The income couldn't cover the cost, which is not worth investing in cultivation.

We have been working closely with our stakeholders, including both public and private sectors, at the provincial level. We, together, have visited the fields and had conversations with farmers to discuss the challenges they face in the scope of the overproduction of seasonal crops and how we could support them. We decided to focus on four crops: mango (Mangifera indica L.), pumpkin, rambutan, and cashew nut. We worked to provide access to the market for these crops by connecting with the CP markets:

The project's benefits are to establish a network of community enterprises, allowing for the exchange of peer-to-peer product development techniques. Increase household income by 521,972 baht from last year.