Kongkai Village 100% Forest Rejuvenation, King's Philosophy, Development for Sustainability
Charoen Pokphand Group Co., Ltd.

Ban Kong Kai, Mae Chaem District, Chiang Mai Province has a problem in terms of space. 60% of which is forest area and 40% is bald mountain area. Agriculture focuses on growing monocultures such as maize. which is inconsistent with the local conditions Causing farmers to invest in high production factors In addition, the yield of maize per rai is quite low. Consequently, the expansion of the natural forest area of the Kong Kai villagers continued to expand. And the area is quite steep. Make farmers manage after harvest by burning corn cobs. causing problems in smog and forest fires which have health impacts on the community and a wide impact on air quality in Mae Chaem District and Chiang Mai

To protect the ecosystem of the area by preserving forest areas to prevent forest encroachment and restoring ecosystems by creating a prototype model By using high-value crops that generate income and can restore the forest. To replace the monoculture planting to improve the quality of life of the Ban Kong Kai community.

Resulting in the development of a community business in the form of a Social Enterprise by developing a coffee brand for Ban Kong Kai Community. Create an identity for the Ban Kong Kai community. generate income for the community over 85,000 baht/year

Kong Kai villagers have water for consumption throughout the year and can share the water system with 2 nearby villages for the benefit, namely Mae Khee Noi Village; and two villages

The community is strong. Occupational group born And the process of driving Ban Kong Kai community development activities