7-11 Siding with Thai Farmers
CP ALL Public Company Limited
Agricultural sector is the foundation of Thailand's food security but falling price and oversupply are problems due to unstable market, lack of price guarantee, lack of farmer union, lack of bargaining power, extortion by the middlemen, and lack of knowledge about product processing to increase value.
Solve the problem by joining groups of farmers who have problems. creating more buyers' production planning and price assurance Distributing production plants and packaging of vegetables/fruits. (Community Enterprises, Cooperation, SMEs) to the region and push for GMP certification, adoption of post-harvest innovation, and the design of specific agricultural products to increase product value and meet customer needs.