Easy Swap Project

The company initiated a project to allow consumers to exchange their old mobile phones at home or True Shops for discount coupons on product purchases in order to collect electronic waste for utilization. In 2020, a total of 912 pieces of e–waste was collected. However, in 2021, we will continue to implement this project to collect more electronic waste for further utilization or suitable disposal methods

Green Digital Uniform

We designed and developed green digital uniforms for customer service staff at True Shop under the concept of “From Waste to Wear.” These uniforms are made of 80% cotton and 20% polyethylene terephthalate (PET) which is a highly recyclable plastic resin.

True e-Bill and True e-Tax Project

We replaced paper-based receipt and invoice system with True e-Tax Invoice/e-Receipt to send these documents to customers via SMS or e-mail, which reduced more than 167million sheets or 838 tons of paper

True Bag-vertising Project

We reused our advertising vinyl by transforming them into reuse fashion items in accordance with the circular economy concept. The project was launched in 2020 and a total of up to 1,000 fashionable bags were designed and created from old vinyl.

No Plastic Bags

We used recycled paper bags at True Shop instead of plastic bags, which is not only environmentally friendly but also helps promote environmental attitudes among consumers. In 2020, this project reduced plastic bag consumption up to 1.8 million bags.