Charoen Pokphand Produce Co., Ltd. has established a “Field corn project” in irrigated areas to generate stable income for farmers instead of paddy fields affected by drought and unstable price problems. Besides the shapely corn, there is a certain buying market and it uses less water for only one-third of the rice cultivation. The project commenced in 2017 in cooperation with the government to implement the Pracharat Power Project to support corn planting after the paddy season instead of the off-season rice. To solve the problem of oversupply of rice, slumping rice prices, and solving drought problems. As well as increasing the yield and distributing corn harvesting range in the country in line with the needs of the animal feed industry.

Pak Chan Subdistrict, Nakhon Luang District, as part of the promotion of planting crops that use less water instead of off-season rice farming. and do not burn the stubble but recycle it, such as using it to make fuel or making organic fertilizers to nourish the soil to reduce environmental impact. To transfer production knowledge from plot preparation, water management, use of organic fertilizers to improve the soil as well as the introduction of modern agricultural technology such as the use of drones for agriculture to increase production efficiency and generate income for farmers in the B2C area. Initially, there were 448 rai farmers participating in the pilot project in 2021.