Innovation

Innovation Management Approach

Charoen Pokphand Group believes that innovation is a vital tool that enables us to stay abreast of the latest megatrends in our effort to accommodate changes in transitioning towards the digital age or the 4.0 era. Therefore, the Group has developed and implemented the Innovation Management Framework which includes platform creation (Platform), personnel and corporate culture development (People), process development (Process), and open innovation and intellectual property management (Pipeline). Digital technology has been leveraged as a foundation in transforming the organization and systematically driving innovation and continuous improvements, paving the way towards becoming an innovative organization.

In addition, the Group has also adopted modern technology, including biotechnology (e.g. developing weather-resistant seeds), nanotechnology, space technology (e.g. satellites for agriculture to identify soil color and minerals), robotics, and digital technology (e.g. traceability and blockchain). These are the key issues that the Group focuses on in our bid to build an enabling atmosphere within the company. We have also collaborated with external organizations to create innovation that can withstand global changes. In driving innovation, Charoen Pokphand Group has identified responsibilities and set clear strategic targets to create tangible and measurable innovations.