Stakeholder Engagement
Goal and Performance
Charoen Pokphand Group is dedicated to fostering deep and meaningful connections with all of our key stakeholders. Building trust, transparency, and mutual understanding with customers, employees, suppliers, investors, communities, and other key stakeholders is the Group's purpose in terms of stakeholder engagement. The Group aspires to solve client issues, take into account feedback, and work together to create shared value in order to support the sustainable growth of the communities in which we operate.
stakeholder engagement score based on surveys conducted by all business groups
Supporting the SDGs
Charoen Pokphand Group's commitment to foster relationship with all stakeholder groups, and create shared value for sustainable growth support the achievement of two Sustainable Development Goals
More Details on Sustainable Development Goals Report 2023
Stakeholders Directly Impacted
Charoen Pokphand Group performs stakeholder assessment and prioritization process on an annual basis to evaluate impacts we have on them and how can they influence our strategies and actions over time. In 2023, the evaluation results showed that our commitment to stakeholder engagement creates impacts on all stakeholder groups.
More Details on Stakeholder Engagement Report 2023
Stakeholder Engagement Management Approach
With a firm commitment to maintaining a balance in creating value, worth, and good relationships with all stakeholder groups, Charoen Pokphand group has communicated and conducted a Stakeholder Perception Survey across all regions of the world where our production bases and businesses are located. This is to ensure that our stakeholder engagement efforts are in line with universal standards and can be applied across all business groups. The Group has implemented the AA1000 Stakeholder Engagement Standard as a guideline in developing engagement plans and effective communication mechanisms, from the preparation of sufficient information and personnel for field operations, and key data analysis, through to reporting and follow-up.
In addition, the Group has collaborated with a variety of partners to exchange knowledge and experience by jointly driving sustainability through communications, activities, and projects that produce broad results while sustainably creating value for society and the country.
Stakeholder Engagement Process
At Charoen Pokphand Group, we recognize that our success is deeply intertwined with the well-being of our stakeholders, including employees, customers, investors, suppliers, communities, and the environment. We are committed to fostering strong and meaningful relationships with all those who are impacted by our business operations. To achieve this, we have implemented a robust stakeholder engagement process that ensures their voices are heard, and their concerns and expectations are addressed.
The Process to Prioritize Stakeholders
Our stakeholder engagement process involves a systematic approach to identifying, assessing, and prioritizing key stakeholders. We understand that not all stakeholders have the same level of influence or impact on our organization. Therefore, we employ the following steps to prioritize them effectively:
Results from the Stakeholder Survey
As part of our commitment to stakeholder engagement, C.P. Group conducts regular surveys to gather feedback and insights directly from our stakeholders. These surveys are designed to assess their perceptions, expectations, and overall satisfaction with our business practices. The results from the most recent stakeholder survey have been instrumental in shaping our strategies and decision-making processes.
Stakeholder Engagement Score
Stakeholder Engagement Score by Questionnaire Section
Sustainability Performance
Corporate Communication
Overall Satisfaction
Customer Relationship Management
At C.P. Group, we recognize the critical importance of strong customer relationships in driving long-term business success. Customer Relationship Management (CRM) is an integral part of our strategy to enhance customer satisfaction. By leveraging advanced CRM tools, we gather essential data to target relevant customer segments, develop tailored products, and ensure that all customer interactions are meaningful and effective. Our commitment to maintaining robust customer relationships is also reflected in our proactive approach to online strategies, ensuring that we meet the evolving needs of our customers across various digital platforms.
To clearly demonstrate C.P. Group’s commitment to responding to customers’ satisfaction, we also conduct customer satisfaction surveys on an annual basis. The results of the survey are used to improve our services and products to meet customers’ ever-changing requirements.
Customer Satisfaction
Target : 94.50%
Number of Online Customers and Amount of Online Revenue the number on the bar and line should include %
Online Customers
Target : 65%
Online Revenues
Target : 58%
Number of online customers and online revenues were consolidated from True Corporation Public Company Limited (True Group), CP All Public Company Limited, Charoen Pokphand Foods PCL, Ascend Group Co., Ltd., E-commerce Business (China)
Cooperation for Sustainable Development
Charoen Pokphand Group is committed to building cooperation with domestic and international partners from all sectors to mutually drive development with sustainability.
Main Objective
UNGC is an the United Nations’ initiative that aims to encourage companies around the world to become more sustainable and socially responsible. The principles of UNGC cover issues on human rights, labor, environment and anti-corruption.
Charoen Pokphand Group’s Collaborative Approach
The Group participated in two UNGC Action Platforms, namely Decent Work in Global Supply Chains and Climate Change Impacts on Health. Furthermore, the Group is also the founding member of the Global Compact Network Thailand (GCNT) which aims further disseminate the principles of the UNGC.
Main Objective
WBCSD’s primary objective is to promote sustainable business practices with emphasis on three main goals, which are mobilizing the business sector to focus on addressing the problem of inequality, building cooperation to identify problems and build collaboration for corrective actions, and creating a platform to exchange opinions and formally address the issue of inequality.
Charoen Pokphand Group’s Collaborative Approach
To be a part of the global community in advancing towards a society by incorporating the three dimension of sustainable development, namely economic, social and environmental. The Group also joined The Business Commission to Tackle Inequality (BCTI) and the Food Reform for Sustainability and Health (FReSH).
Main Objective
WEF is an international organization focusing on activities to suggest directions for economic, social and developmental policy-making at the national and global levels through a network of political, business and civil society leaders.
Charoen Pokphand Group’s Collaborative Approach
To share and exchange knowledge and strategies on the topics of global economic direction, business strategy, digital technology development, and various aspects of sustainable development, especially the economic development of countries where the Group operates in order to increase access to essential resources and reduce social inequality.
Main Objective
GCNT was founded to bring sustainable practices to Thai businesses and stakeholders. Its work focuses on advancing the accomplishment of UN and SDG goals, with an emphasis on partnership development and innovation development.
Charoen Pokphand Group’s Collaborative Approach
To be a member of Thailand’s private sector in moving our society toward attaining the SDGs and to serve as a hub for mixing ideas and practices in order to create a more unified society.
Main Objective
Connext ED is a collaborative project between the government, private and public sectors in driving Thailand’s education system to meet international standards and jointly build the foundation for the country’s sustainable development.
Charoen Pokphand Group’s Collaborative Approach
To collaboratively drive and raise the standards of basic education and leadership development, increase competitiveness and reduce inequality for people in the society sustainably through education which is considered the foundation of national development.
Main Objective
DCT was established to call for collaboration between public, private and people in the development of digital competitiveness, and upskill digital skill for human resources, to drive a sustainable development for the country.
Charoen Pokphand Group’s Collaborative Approach
To work together to create a digital platform that can harness the power of ideas from both the business and public sectors. Ready to collaborate with the government to advance technology and Industry 4.0, which will benefit businesses. Capability to adapt to change and become the country’s technological leader.
Contribution to Organizations
We at the Charoen Pokphand Group are determined that companies should remain neutral and nonpartisan in matters of politics. As part of our commitment to operating in an ethical and responsible manner, we refrain from engaging in any political-related groups or activities that would jeopardize our impartiality or integrity.
We are aware that the political landscape may be complex and ever-changing, with a wide range of groups and causes looking to corporations for funding. While we acknowledge that people and organizations have the right to participate in politics, we firmly think that our top priorities should be providing value to our stakeholders and making a positive impact on society. As a result, C.P. Group does not support, finance, or affiliate itself with any political parties, candidates, or groups.
The Process to Participate or Join Organizations
While the Charoen Pokphand Group does not engage in politics, we do actively participate in a number of non-political organizations and projects that are consistent with our fundamental principles and further societal improvement. The following guidelines serve as a guide for our participation in or affiliation with organizations:
- Alignment with Core Values: Before engaging with any organization, we carefully assess its mission, values, and objectives to ensure they are in harmony with our own commitment to sustainability, ethics, and corporate responsibility.
- Social Impact and Sustainability: We prioritize organizations that focus on social impact, environmental sustainability, and community development. With current concerns at the worldwide level, organizations with objectives toward climate change adaptation, as well as aligning their target and action plan in accordance with Paris Agreement will highly be considered for participation. By joining such initiatives, we aim to create a positive and lasting difference in the regions where we operate.
- Transparency and Accountability: We value transparency in all our interactions. Before partnering with any organization, we conduct thorough due diligence to ensure their operations are transparent, and their impact is measurable and accountable.
- Collaborative Approach: We believe in the power of collaboration. We actively seek opportunities to work with reputable non-governmental organizations (NGOs), industry associations, and other stakeholders to address shared challenges and achieve collective goals.
- Employee Involvement: Our employees play a vital role in shaping our engagement with external organizations. We encourage and support employee involvement in volunteering and community service activities that resonate with our values.
The guideline for participation will be reviewed annually, as well as alignment between the Group’s objectives and those of participating organizations. This is to ensure that there will be no misalignment occurring throughout the year.
In the case where C.P. Group found a misalignment between the Group’s objectives and those of participating organizations, the Group will request a discussion to create a mutual understanding and demonstrate the Group’s objectives. The organizations will be given a specific time period to revise its objectives and action plans, as agreed during the discussion. If the organization could not meet our requirements within the specific time, then the Group with withdraw our contribution and participation with such organization.
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Participation in Trade Association: Climate Review 2023
Organizations Contribution
| Contribution (THB) | |||||
|---|---|---|---|---|---|
| 2019 | 2020 | 2021 | 2022 | 2023 | |
| Lobbyists/interest representation or similar | 0 | 0 | 0 | 0 | 0 |
| Local, regional, or national political campaigns/organizations/candidates | 0 | 0 | 0 | 0 | 0 |
| Trade associations / Tax-exempt groups | 21,136,678 | 19,504,713 | 21,757,694 | 32,775,621 | 39,567,556 |
| Others | 0 | 0 | 0 | 0 | 0 |
| Total Contribution | 21,136,678 | 19,504,713 | 21,757,694 | 32,775,621 | 39,567,556 |
List of Trade Associations / Tax-exempt Groups
For the past few years, Charoen Pokphand Group has been providing monetary contributions to trade associations and tax-exempt groups that have similar objectives to the Group, especially in the areas of the Group’s Sustainability Frameworks and Goals. The focus topics include environmental protection, biodiversity and ecosystem services, education promotion, and food security for society. The Group continuously monitors the action plans and work results performed by the trade associations and tax-exempt groups in which the Group participates. As of the end of 2022, the Group did not evidently find there is any misalignment between the Group’s objectives and those of trade associations and tax-exempt groups.
The below table shows the top four organizations with the highest contributions. In addition to the mentioned four organizations, C.P. Group has also been working with various organizations, both nationally and internationally, to transparently drive sustainable development and also to support the achievement of our sustainability goals.
| Name of Trade Association / Tax-exempt Group | Contribution Amount (THB) |
|---|---|
| World Economic Forum (WEF) | 12,281,400 |
| World Business Council for Sustainable Development (WBCSD) | 6,068,784 |
| Global Compact Network Thailand (GCNT) | 7,868,750 |
| One Young World | 5,748,621 |
| Thai Chamber of Commerce and Board of Trade of Thailand | 7,500,000 |
| Thailand Institute of Packaging and Recycling Management for Sustainable Development (TIPMSE) | 100,000 |
| Total | 39,567,556 |
Main Issues of Interest
This is an important topic for CPG, because it brings together economic, social, and environmental goals to address issues such as climate change, resource depletion, biodiversity loss, and supply chain stability. To overcome these challenges, while delivering sustainable positive impacts to societies, CPG is committed to climate change adaptation through sustainable agricultural methods that minimize greenhouse gas emissions and improve food security. Adoption of renewable energy, which is critical for lowering carbon emissions, is another areas where CPG has been emphasizing on. At the same time, sustainable agriculture practices maintain a consistent food supply, safeguard natural resources, and help farmers.
C.P. Group’s Position
To achieve sustainable holistic environmental protection, CPG has been collaborating with climate protection-related organizations, both nationally and internationally, to demonstrate CPG's actions toward environmental protection, as well as raising awareness and influencing our stakeholders along the value chain to adopt the changes that must be implemented immediately. CPG has collaborated and exchanged expertise with the World Economic Forum on sustainable agriculture and renewable energy. WBCD is another organization with which CPG has collaborated, particularly in the area of FReSH, to address food shortages in many nations throughout the world. At the national level, CPG has cooperated with The Thai Chamber of Commerce to demonstrate the company's efforts to reduce GHG emissions.
Total Spend in 2023: 25,950,184 THB
This has become a major concern around the world. Environmental degradation, resource scarcity, political unrest, and human rights violations all contribute to this increase. Given CPG's commitment to long-term success and positive societal impact, it is critical that the company promote inclusivity through education, healthcare initiatives, and support for vulnerable populations, thereby fostering social stability and economic growth.
C.P. Group’s Position
CPG actively collaborates with several organizations to promote an inclusive and sustainable society, such as WBCSD and One Young World. Under the fast changing environment, where digitalization and technology play a key role in shaping new developments, the collaboration with external organizations helps society to keep up with these changes in a timely manner and no one is being left behind. CPG recognizes that quality education is one of the main driving tools that can promote the inclusive and sustainable society. Additionally, CPG has been continuously conducted research and development new products and services that focus on bettering quality of life.
Total Spend in 2023: 19,686,156 THB
